HOW-TO-COLLEGE
Direct Mail for 200+ Universities
I remember I'd been there for two weeks. I remember my boss was wearing a Hawaiian shirt that I found distinctly unattractive. I remember I was playing Snood.
"Here, intern," he said. "You're in college. Take a stab at writing a postcard that's gonna make 20-somethings shop at EMS."
I wrote 15 cards, EMS earned a few million dollars, and I decided I really liked copywriting.
Direct Mail for 200+ Universities
I remember I'd been there for two weeks. I remember my boss was wearing a Hawaiian shirt that I found distinctly unattractive. I remember I was playing Snood.
"Here, intern," he said. "You're in college. Take a stab at writing a postcard that's gonna make 20-somethings shop at EMS."
I wrote 15 cards, EMS earned a few million dollars, and I decided I really liked copywriting.